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How to boost your bookings this May with pricing and self-serve
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Learn how to boost bookings this May using price variations, follow-on activities, and self-serve tools to increase revenue and reduce admin.
Use price variations, follow-on activities, and self-serve tools to maximise every booking
🌷Why May is your moment to take control of demand
May brings a valuable mix of demand drivers, bank holidays, better weather, and visitors starting to plan ahead for summer. But it also creates uneven booking patterns, with sharp peaks and quieter midweek gaps.
If you treat May like a standard month, you risk leaving revenue on the table or overwhelming your team during busy periods.
The strongest operators take a more proactive approach. They shape demand through pricing, increase basket value with follow-on activities, and reduce admin through self-serve so they can stay focused on delivering great experiences.
In this blog, we explore:
- How to use price variations to optimise demand and revenue
- Ways to increase average order value with follow-on activities
- How self-serve tools reduce admin and improve the visitor experience
🌈 Use price variations to shape demand, not just react to it
May’s bank holidays and weekends will naturally fill faster, but that doesn’t mean every slot should be treated the same.
By introducing price variations across your schedule, you can:
- Capture higher-value bookings during peak times
- Encourage visitors to book quieter midweek slots
- Smooth out demand to avoid operational pressure
For example, you might:
- Increase pricing for peak bank holiday slots
- Offer lower pricing for weekday or off-peak sessions
- Introduce early bird pricing to secure advance bookings
This approach helps you generate more revenue while keeping your operations manageable.
🔗 Increase revenue per booking with follow-on activities
Once a visitor has decided to book, they’re far more likely to add extra experiences if you present them clearly at the right time.
Follow-on activities are one of the simplest ways to increase revenue without increasing footfall.
These could include:
- For House and Gardens - Sugggest Add-on experiences such as guided tours
- For Farm Parks - Suggest Train or Tractor Rids
- For Animal
The key is timing and relevance. Offer these during the booking journey when intent is highest.
⭐️ Top tip: Keep follow-on activities simple, clearly priced, and directly linked to the core experience.
Done well, this not only boosts revenue but also improves the visitor experience by helping guests plan a more complete day out.
💻 Reduce admin and improve flexibility with self-serve
As demand increases in May, so does the volume of customer queries. Reschedules, amendments, and cancellations can quickly take up valuable time.
This is where self-serve becomes essential.
By enabling customer self-serve, you allow visitors to:
- Reschedule their bookings
- Amend details without contacting your team
- Manage their plans more flexibly
This delivers two key benefits:
- It significantly reduces admin during peak periods
- It improves the visitor experience by giving customers control
You can enable this here:
⭐️ Top tip: Self-serve helps retain bookings that might otherwise be lost by making it easy for visitors to rebook instead of cancel.
Combine all three for a stronger May performance
Individually, pricing, follow-on activities, and self-serve each make an impact. Together, they create a much stronger setup.
✅ Price variations control when visitors book
This combination allows you to stay visitor-centric while keeping operations efficient during high-demand periods.
Bringing it all together
May is not just about handling demand. It’s about making smarter decisions that improve both revenue and operations.
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